Common questions about web design, development, and working together.
I offer independent creative direction and cultural strategy for digital experiences, brands, and cultural projects. This includes strategic vision, narrative development, experience design, and end-to-end implementation. I work with startups, creative agencies, and cultural organizations across Sydney and beyond.
Creative direction is the strategic vision that guides how your brand, project, or organization shows up in the world. It's about translating your mission and values into compelling experiences that resonate with your audience. I help articulate your story and bring it to life through digital experiences.
Cultural strategy is about understanding and leveraging cultural context to create meaningful connections. For cultural organizations, it's positioning your work within the broader cultural landscape. For brands, it's tapping into cultural movements and values that align with your mission. It's strategy rooted in cultural intelligence.
Project costs vary based on scope and complexity. Strategic consulting engagements typically start around $5,000-$10,000, while comprehensive creative direction and implementation projects range from $15,000-$50,000+. I provide detailed proposals after understanding your specific needs and goals.
Yes! While I'm based in Sydney, I work with clients Australia-wide and internationally. All collaboration happens remotely, and I've successfully delivered projects for organizations across multiple time zones and cultural contexts.
I work with three main types: startups needing strategic brand direction, creative agencies looking for specialized expertise, and cultural organizations (museums, galleries, arts groups, festivals) seeking cultural strategy and digital experiences.
I do both. I can provide strategic consulting and creative direction, or take projects end-to-end including design and technical implementation. Having both strategy and execution skills means no lost-in-translation moments between vision and reality.
I start with deep discovery to understand your context, audience, and goals. Then we define strategic direction and creative vision. From there, I develop the experience design and implement it (or hand off to your team). The process is collaborative, transparent, and adapted to your needs.
Get in touch to discuss your project and see how I can help bring your vision to life. View services offered, read about my approach, or explore selected work.