htm@portfolio:~$ cat mdb
04 / 19
Miss Double Bay
Miss Double Bay
"Drink some water you beautiful and capable but dehydrated bitch." That kind of brand.
Voice can carry merch on its own. If it never softens.
Jump to artboardsChallenge
Several campaigns at once: a parliamentary promo video for Allegra Spender, a SoFresh-style giveaway, MDB-branded water bottles, and a Vajazzle Kit collaboration with ModiBodi.
Artboards · selected work
Miss Double Bay01 / 10
01
SHE BE THIRSTY · water bottle poster
01 / 10
Solutions
- Conceptualised the Spender promo as a fast-paced meme video
- Designed the CAN Drinks SoFresh giveaway sleeve
- Delivered the water-bottle campaign end-to-end
- Coordinated the ModiBodi Vajazzle Kit packaging
Results · in numbers
4
Distinct campaigns delivered in parallel
6
Deliverables, promo video to ModiBodi collab packaging
1
Voice that never softens
5+ yr
Brand voice maintained without softening, since 2020
Brand system
Palette
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