CASE FILE :: 08/19
htm@portfolio:~$ cat refundid
08 / 19
Refundid

Refundid

Want instant refunds? Serious enough for retailers, playful enough for shoppers.

Dual-audience brands live or die on tonal range, not message count.

Year2021-2022SectorE-commerceRoleCampaigns + Design
Jump to artboards

Challenge

Refundid was an early-stage e-commerce returns startup. Brand identity needed to feel approachable for consumers and cutting-edge for retail partners, with a minimalist style, bold messaging, and tight deadlines.

Artboards · selected work

Refundid01 / 10
Want Instant Refunds? · outdoor billboard
01
Want Instant Refunds? · outdoor billboard
01 / 10

Solutions

  • Created dynamic social, animated video, and printed assets
  • Developed B2B presentation decks for retail-partner alignment
  • Designed interactive social: quizzes, swipeable animations, product features
  • Managed the asset pipeline as Refundid scaled

Results · in numbers

6
Asset formats, carousels to packaging concepts
2
Audiences served from one tonal system
1
Brand voice that knows when to lean playful vs serious
B2B
Retail-partner postcard decks and presentation assets

Brand system

Palette
/01
Sunray
/02
Refundid Black
/03
Amber
/04
Soft Sand
/05
Ink
/06
Bitumen