CASE FILE :: 18/19
htm@portfolio:~$ cat salesforce
18 / 19
Salesforce APAC

Salesforce APAC

Webinar promo and community content for Salesforce APAC, landing enterprise content without losing the warmth the Astro mascot brings to the brand.

Enterprise brands earn affection through the mascot, not through the headline. Let Astro do the lifting.

Year2021-2022SectorB2B / SaaSRoleSocial + Webinar + Community
Jump to artboards

Challenge

Salesforce APAC needed scroll-stopping social and webinar promo creative that landed enterprise content (Tiffani Bova quote cards, MuleSoft co-marketing, Pride and Great Places to Work) without losing the warmth the Astro mascot brings to the brand.

Artboards · selected work

Salesforce APAC01 / 07
Astro reel · future-proof animation
01
Astro reel · future-proof animation
01 / 07

Solutions

  • Designed webinar promo cards across the APAC content calendar (Better Together: Salesforce + MuleSoft, Towards a customer-centric transformation, How to Sell with Tiffani Bova) with the Astro mascot integrated as the protagonist
  • Built quote-card and stat-card systems in Salesforce teal and ocean blue, sized across portrait, square, story, and carousel for the social team
  • Produced moment-driven creative (Sydney Mardi Gras Pride, Australia Day, Great Places to Work) that read as Salesforce-native rather than agency-template

Results · in numbers

B2B
Enterprise SaaS customer-facing communications
Multi-channel
Campaign, digital, and presentation deliverables
1
Aligned to Salesforce brand guidelines
Tech
Enterprise software and CRM category

Brand system

Palette
/01
Salesforce Sky
/02
Astro Teal
/03
Cloud White
/04
Deep Ocean
/05
Pride Multichrome
/06
Salesforce Ink