CASE FILE :: 12/19
htm@portfolio:~$ cat endoca
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Endoca

Endoca

TGA-compliant medical-cannabis brand for Endoca Australia, reading as serious pharma to doctors without losing the warmth a patient wants from a wellness brand.

Medical wellness is two audiences in one box, the prescriber and the patient. The brand has to greet both without softening either.

Year2022 to presentSectorWellnessRoleBrand + Packaging + Site
Jump to artboards

Challenge

Endoca Australia needed a TGA-compliant medical-cannabis identity that read as serious pharma to doctors and providers without losing the warmth a patient would want from a wellness brand.

Artboards · selected work

Endoca01 / 10
Prescription oil range · bottle and carton lockup
01
Prescription oil range · bottle and carton lockup
01 / 10

Solutions

  • Built the Endoca Australia identity system, anchored by the eyelet-circles wordmark and a deep forest green plus terracotta secondary
  • Designed the prescription-grade packaging suite across oral oils (T30 Day, T30 Night, 25:25), T9:1 Day/Night cartridges, 1:1 CBD/THC variants, and THC Dominant Hash
  • Delivered the Endoca Australia patient-facing website with Patients, Doctors, and Providers entry paths, plus a printed product spec book for prescriber education

Results · in numbers

Multi-SKU
Product-line packaging across the CBD range
B2C
Direct-to-consumer wellness brand audience
Wellness
Health and lifestyle category positioning
1
Cohesive visual system across the product range

Brand system

Palette
/01
Forest Green
/02
Terracotta
/03
Pharmacy White
/04
Lab Grey
/05
Botanic Mint
/06
Apothecary Black