CASE FILE :: 11/19
htm@portfolio:~$ cat allianz
11 / 19
Allianz Retire+

Allianz Retire+

Editorial-grade social content for the Retire+ sub-brand inside Allianz Australia, translating retiree research into scrollable LinkedIn carousels.

Sub-brands earn permission to feel different by changing tempo, not by abandoning the parent palette.

Year2020-2022SectorFinanceRoleSocial + Editorial
Jump to artboards

Challenge

Allianz Retire+ needed a steady drumbeat of LinkedIn carousels translating retiree research, longevity, inflation, and consumer-survey findings into something a 50-plus reader would actually scroll through.

Artboards · selected work

Allianz Retire+01 / 04
LinkedIn carousel suite · fanned phone hero
01
LinkedIn carousel suite · fanned phone hero
01 / 04

Solutions

  • Designed LinkedIn carousel sets for the Retire+ feed (Inflation in 2022, Risk and Return in Retirement, Longevity in 2022, Consumer Surveys)
  • Built a stat-led editorial card system in teal, amber, and black that sat inside the Allianz parent brand without losing the Retire+ sub-brand voice
  • Adapted the same content pattern across portrait carousel, square post, and stat-block lockup so the social team could keep cadence between deeper editorial drops

Results · in numbers

Retire+
Sub-brand built inside the Allianz Australia parent system
Multi-channel
Print, digital, and system-level brand deliverables
1
Aligned to Allianz brand guidelines and DAM workflow
B2C
Retirement-vertical customer-facing communications

Brand system

Palette
/01
Allianz Blue
/02
Editorial Teal
/03
Mustard Amber
/04
Editorial Black
/05
Soft Linen
/06
Paper White