CASE FILE :: 02/19
htm@portfolio:~$ cat fishbowl
02 / 19
Fishbowl

Fishbowl

Nori Caesar. Tabloid-bold. Bus shelters that shouted "Bang For Your Bucks (less than 11 of them)".

When the menu is bold, the marketing has to out-shout it. Or the bowl loses.

Year2023SectorFMCGRoleIntegrated Campaign
Jump to artboards

Challenge

Fishbowl was growing fast and the lead designer was on leave. The studio needed a hand for two major campaigns plus 250+ day-to-day assets across digital, print, and store visuals.

Artboards · selected work

Fishbowl01 / 07
Nori Caesar · tabloid cover
01
Nori Caesar · tabloid cover
01 / 07

Solutions

  • Crafted the Nori Caesar campaign with a tabloid-bold direction
  • Rolled out 250+ Street Food assets across signage, social, and vehicle wraps
  • Held creative direction during the lead designer absence

Results · in numbers

250+
Street Food assets shipped
2
Major campaigns delivered
∞
Bus shelters loud enough to read from a moving bus
6
Deliverable categories spanning brand · print · outdoor

Brand system

Palette
/01
Acid Lime
/02
Hot Pink
/03
Marigold
/04
Tabloid Black
/05
Olive Press
/06
Newsprint
Nate's ability to energize a team and bring fresh creative insight made a huge difference for us. He seamlessly stepped into our fast-paced environment.
L. Hurst, Marketing Manager · Fishbowl