Pureairo

CASE FILE :: 10/19

htm@portfolio:~$ cat pureairo

10 / 19

Pureairo

Two brands, one Next.js codebase. Pureairo for Russell across NSW, EcoHealth for Steve in Melbourne. Different colours, contacts, geography, leak-tested.

Year2024 to presentSectorMould RemediationRoleDual-brand Identity + Site + Collateral

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Challenge

Russell ran Pureairo in Sydney. Steve ran a sister business in Melbourne. Both needed brand-grade sites with separate domains and a shared service backbone. The trap was a single codebase that quietly leaks each brand into the other, sending Sydney enquiries to Melbourne and vice versa.