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htm@portfolio:~$ cat softlite
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Softlite Surfcraft

Softlite Surfcraft

Soft-top surfcraft for the entry surfer. Sun-S mark, Established 2023 seal, and an op-art deck system that scales from the Hyper to the Westy Mule longboard.

Year2023 to presentSectorAction SportsRoleIdentity + Board Art + Vehicle Wrap
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Challenge

Softlite is the entry-surfer line inside the WBB group, launched in 2023. The job was a fresh identity that didn't feel like the bodyboard parent, a softboard art system across multiple shapes, and a vehicle wrap that took the brand on tour.

Artboards · selected work

Softlite Surfcraft01 / 08
Softlite Hyper · top and bottom
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Softlite Hyper · top and bottom
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